this post was submitted on 09 Feb 2025
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Today I Learned (TIL)

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You learn something new every day; what did you learn today?

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[–] [email protected] 11 points 6 days ago (1 children)

Natella said that he was inspired by the concept of dream invasion, which he had encountered in some movies and books, and that he wanted to explore the power of the internet to create and spread urban legends and collective myths. He elaborated on the topic further in a 2012 paper titled "Viral 'K' Marketing."[12] Although Natella never confirmed whether the project had a commercial purpose, sources like The Kernel said it was "almost certain" that the site was specifically created as a guerrilla marketing campaign for Bertino and Ghost House's film.

I think your title is not perfectly accurate, but I'd somehow never heard of this, and it's fascinating.

[–] otter 9 points 6 days ago (1 children)

Yea I wasn't sure which details to include since it's still a bit nebulous, so I tried to stick to the Wikipedia intro

[–] [email protected] 7 points 5 days ago

Yeah, after thinking it over a little more, there's really no other choice, is there? What a great series of events.