this post was submitted on 03 Oct 2024
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Amazon will “ramp up” Prime Video ads in 2025 (arstechnica.com)
submitted 4 months ago by [email protected] to c/[email protected]
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[–] [email protected] 104 points 4 months ago (16 children)

[When launched] Prime Video with ads was given a "very light ad load," providing subscribers “gentle entry into advertising that has exceeded customers expectations in terms of what the ad experience would be like." The executive pointed out that Prime Video with ads doesn't show commercials in the middle of content. That could change next year.

Planned enshittification a la boiling frogs.

[–] [email protected] 17 points 4 months ago

Light my arse, from the start they've interrupted with adverts for their own crap making it barely tolerable. Even on the adfree tier.

Canceled and no intention of ever going back. Measuring your ad load by American standards doesn't work when your competition is netflix and iPlayer.

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