this post was submitted on 29 Dec 2024
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See, this is how you do it. Pass laws with teeth in big markets, as the EU has done for years now. The almighty dollar is what Apple and the rest care about it, if you want them to change you have to threaten that. It's their only language
I’m still of the opinion that Apple benefitted from this legislation, and that they know it. They never fought this decision particularly hard — and ultimately, it’s only going to help Apple move forward.
I’m more than old enough to remember the last time Apple tried changing connectors from the 30-pin connector to the Lightning connector. People (and the press) were apoplectic that Apple changed the connector. Everything from cables to external speakers to alarm clocks and other accessories became useless as soon as you upgraded your iPod/iPhone — the 30-pin connector had been the standard connector since the original iPod, and millions of devices used it. Apple took a ton of flak for changing it — even though Lightning was a pretty significant improvement.
That’s not happening this time, as Apple (and everyone else) can point to and blame the EU instead. If Apple had made this change on their own, they would likely have been pilloried in the press (again) for making so many devices and cables obsolete nearly overnight — but at least this way they can point at the EU and say “they’re the ones making us do this” and escape criticism.
Changing from one proprietary connector to another pissed a lot of people off.
Changing to a standard USB-C connector would piss off almost no one.
It’s worth remembering however that there weren’t a lot of options for a standardized connector back when Apple made the first switch in 2012. The USB-C connector wasn’t published for another two years after Lightning was released to the public. Lightning was much better than the then-available standard of micro USB-B, allowed for thinner phones and devices, and was able to carry video and audio (which was only achieved on Android phones of the time with micro USB-B by violating the USB standard).
Also worth noting here is that the various Macs made the switch to USB-C before most PCs did, and the iPad Pro made the switch all the way back in 2018 — long before the EU started making noise about forcing everyone to use USB-C. So Apple has a history of pushing USB-C; at least for devices where there wasn’t a mass market of bespoke docks that people were going to be pissed off at having to scrap and replace.
I’ll readily agree we’re in a better place today — I’m now nearly 100% USB-C for all my modern devices (with the one big holdout being my car — even though it was an expensive 2024 EV model, it still came with USB-A. I have several USB-A to USB-C cables in the car for device charging small devices, but can’t take advantage of USB-PD to charge and run my MacBook Pro). But I suspect Apple isn’t as bothered by this change as everyone thinks they are. They finally get to standardize on one connector across their entire lineup of devices for the first time ever, and don’t have to take the blame for it. Sounds win-win to me.