this post was submitted on 03 Feb 2025
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1023
Tesla pulls out all the stops as Cybertruck sales grind to a halt (www.arenaev.com)
submitted 22 hours ago* (last edited 20 hours ago) by [email protected] to c/[email protected]
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Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company's recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

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[–] [email protected] 26 points 8 hours ago (5 children)

Tesla just needs a new slogan or a good marketing campaign.

Something like:

Tesla - power by joy

Or "Kraft durch Freude" in German.

All that would perfectly fit the brand image.

[–] [email protected] 12 points 7 hours ago (3 children)

Or make a special edition. The Kristall Nacht with a red and black wrap or something.

[–] [email protected] 12 points 7 hours ago (2 children)

Could even decorate it with a pattern based on an asian symbol commonly found on temples!

[–] [email protected] 2 points 5 hours ago

A german asian mix. That is so forward thinking.

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