this post was submitted on 18 Feb 2025
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I did research on this years ago
You are generally more successful in giving someone a fixed choice vs an open choice. Ex: “would you like chicken nuggets or a hamburger” has much more likelihood of a successful response than “what would you like for dinner”, which is more likely to elicit something like “I don’t know”
We think we want abundance of choice but in actuality we typically seem to find it overwhelming
Yeah choice overload right? Give people 50 types of jam and they'll buy nothing, give them 5 and they'll pick one
Well my research wasn’t about consumer spending stuff; it was about helping parents of kids with autism that had arfid or other sensory issues related to food. I would imagine the same concept applies to consumer advertising bullshit though (that probably got way more funding hah)