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India, the world’s largest smartwatch market, is getting new smart rings by BoAt and Noise, similar to Oura but likely cheaper (techcrunch.com)

submitted 2 years ago by [email protected] to c/[email protected]

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Tech giants such as Apple, Samsung and Huawei have long focused on the wrist. It’s not the most comfortable option for everyone, and it can be challenging to maintain precise tracking through the wrist. Ensuring that your smartwatch fits snugly to obtain accurate data is crucial. A smart ring can be the great solution, however, provided you have the right size.

A finger has access to arteries, which a smartwatch could not reach, Mohit Kumar, founder and CEO of Ultrahuman, which counts iSeed, Steadview, Nexus Venture Partners and Blume among its key investors, told TechCrunch.

“If you go to any medical grade pulse oximetry devices, you put it on your finger. You don’t put it on your wrist. That’s primarily because this is a much better source of data,” he said.

Khatri of Noise agreed with Kumar and said the data available through a finger is way higher than a device can get from a smartwatch. Launching smart rings from BoAt and Noise is expected to bring competition to this nascent space.

The products are not yet launched, but the R&D and work commenced over a year back. Another positive sign is that it is unlikely that the data will sit behind a subscription pay wall (as Oura's latest ring has). I've been pretty impressed with my Oura ring, but it was very costly, and they did send me a replacement ring just after the warranty expired as the battery was suddenly giving out. So I may be keen to test one of these new Indian rings out when they are available. So I'll be watching this space closely.

More competition in the market, especially from India, is going to be good for consumers.

See https://techcrunch.com/2023/08/13/smart-rings-india/

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[–] [email protected] 6 points 2 years ago (3 children)

I tried wearing a fitbit for about a year but I work outside in a hot climate and it kept dying from baking in the heat all day. Sent two of them in for warranty replacements until I finally gave up on it and sold the last replacement I got on ebay. I definitely would be willing to try a ring though, assuming it could hold up better.

[–] [email protected] 1 points 2 years ago

Invest in a garmin. I had a few fitbits and they all had issues. I've been rocking a fenix 7x for nearly a year now and it's been rock solid, even outside in the heat doing yard work.

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