this post was submitted on 13 Jun 2023
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The Verge: Reddit CEO tells employees that subreddit blackout ‘will pass’
That's an absolutely tone deaf response from spez. The talking points are exactly what I expected and I'm not surprised, but man, whoever's running PR at Reddit is really dropping the ball.
If they do IPO, anyone who buys into it wholeheartedly deserves the deep losses the company will incur long term - it seems no-one on Reddit's leadership team, or anyone egging the company to float, understands what makes their own product tick.
Is he wrong though?
We all know that users are going to come flooding back as soon as the closed subs open again. Reddit has been through controversy after controversy and has only grown in size. The truth is that most people on Reddit don't really care about third party apps, a lot didn't even know they existed before the Apollo dev spilled the tea on his conversations with Reddit. Spez knows this and is counting on it.
For this protest to have any teeth at all, the protesting subs need to stay blacked out indefinitely until Reddit starts negotiating realistically, or they start hemorrhaging users to alternative platforms.
Wrong? No. But leadership is about communication and diplomacy as much as strategy. Short term gameplay aside, it doesn't take much effort to pretend to attempt to placate power users and it doesn't cost anything besides pride to do so. At least Reddit had a half-decent communication strategy with the Boston Bomber debacle - can't say the same with this one.
In any case, whilst you won't get the r/funny's of Reddit going private forever, you do have some big ones like r/iphone saying they're blacking out indefinitely.
It's pretty myopic of the leadership team to think that you shouldn't at least attempt to make an user relations play here.
The fact all those private and shuttered subreddits and deleted comments/posts already break a lot of "site:reddit.com" searches is a big deal for their traffic, too.