Reddit Migration

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founded 2 years ago

Ripples Through Reddit as Advertisers Weather Moderators Strike (www.adweek.com)

submitted 2 years ago by [email protected] to c/[email protected]

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Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.

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[–] [email protected] 0 points 2 years ago (12 children)

Campaigns have notched slightly lower impression delivery and consequently, slightly higher CPMs, over the days of the blackout, Johnson said. If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms. The moderator blackout is supposed to end Wednesday.

Damn. Too bad the mods settled on a two-day blackout. Shoulda gone for a week to start…

[–] [email protected] 2 points 2 years ago (2 children)

Checking on ModCoord - there are a bunch of the big subs in it for the long haul. https://old.reddit.com/r/ModCoord/comments/148ks6u/indefinite_blackout_next_steps_polling_your/

[–] [email protected] 2 points 2 years ago

That is the only way this works. I’m glad to see the big ones aren’t capitulating!

[–] [email protected] 1 points 2 years ago

Hopped onto reddit just now only to comment on that post that my little sub is staying dark indefinitely.

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