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Reddit traffic returning normal, sort of. (gizmodo.com)

submitted 2 years ago by [email protected] to c/[email protected]

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The bad, although expected news is that according to Similarweb via Gizmodo Reddit traffic is back to pre-protest levels. The caveat is that some of the traffic might still indicate protests, (i.e. John Oliver pics). Most interesting:

However, Similarweb told Gizmodo traffic to the ads.reddit.com portal, where advertisers can buy ads and measure their impact, has dipped. Before the first blackout began, the ads site averaged about 14,900 visits per day. Beginning on June 13, though, the ads site averaged about 11,800 visits per day, a 20% decrease.

For June 20 and 21, the most recent days for which Similarweb has estimates, the ads site got in the range of 7,500 to 9,000 visits, Carr explained, meaning that ad-buying traffic has continued to drop.>>>

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[–] [email protected] 4 points 2 years ago (10 children)

Can you actually backup that "There are apps going to pay"? Because I've seen users say they'd pay, but no apps say the same.

And lol, if you think the API is cost intensive, you don't understand the costs inherent to alternatives to an API. It's much more cost efficient to provide an API that you can effectively limit and use minimal resources to respond to a query vs web scraping which is objectively more resource intensive (with the webpage overhead the API doesn't have) and doesn't have nearly as good rate limiting or the protections an API has.

[–] [email protected] 1 points 2 years ago* (last edited 2 years ago) (7 children)

It’s much more cost efficient to provide an API

Apps using reddit's API (e.g. Apollo) don't display reddit's ads. Imagine you run a bar & serve free beer. You can do this with this one simple trick: constantly spamming ads on every TV (display panel) in your bar. Advertisers pay for the beer & your overheads.

Along comes a guy with a garden hose, sticks it in your keg, and starts siphoning your beer to the bar he built across the street. His place is much better than yours, the alcoholics don't have to watch ads to get drunk.

wat do?

web scraping which is objectively more resource intensive

Pretty sure app devs are not not_scraping out of concern for reddit. If they could, they would (I know I would).

[–] [email protected] 5 points 2 years ago (1 children)

I don't think your analogy works, and here's why.

In that analogy, Reddit provides the beer, but in reality it doesn't.
It owns the building, but what the customers are consuming are other customer's beers. It doesn't have to serve the beer, people being some on their way in.
And in that analogy, yeah, the third-party apps are not on premises, so they can't watch the ads that pay for the building...
But they brought more clients to the bar. They advertised the heck out of the bar, especially when it was growing, and they pump beer back in the bar. It costs Reddit in ad revenue and in facility maintenance (they built the pipes themselves), but they absolutely get back things through the pipes, it's just not straight money.

Reddit wasn't build by Reddit. They own the place, that's all.

[–] [email protected] 1 points 2 years ago

Reddit provides the beer, but in reality it doesn’t.

OK, substitute "kegs" for "beer." Kegs (servers) & staff to run them costs, and reddit wants to stop subsidizing the bar across the street (3rd-party apps). Honestly see nothing wrong with that. Was cutting off the subsidies in this fashion a good business decision? Don't know, bad at money stuff.

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