this post was submitted on 30 Jun 2023
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Reddit Ramps Up Its Threats To Protesting Mods, As Ad Buyers Leave (www.techdirt.com)
submitted 2 years ago by L4s@lemmy.world to c/technology@lemmy.world
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The landed gentry are only in charge until the king comes to town and chops off a few heads. At least that seems to be the case at Reddit, where CEO Steve Huffman pretended his complaints about current moderators — who were protesting his decision to effectively cut off API access to tons of useful…

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[–] samus12345@lemmy.world 55 points 2 years ago (39 children)

However, Similarweb told Gizmodo traffic to the ads.reddit.com portal, where advertisers can buy ads and measure their impact, has dipped. Before the first blackout began, the ads site averaged about 14,900 visits per day. Beginning on June 13, though, the ads site averaged about 11,800 visits per day, a 20% decrease.

For June 20 and 21, the most recent days for which Similarweb has estimates, the ads site got in the range of 7,500 to 9,000 visits, Carr explained, meaning that ad-buying traffic has continued to drop.

This is the only metric that matters to Reddit, so it's nice to see!

[–] silverbax@lemmy.world 35 points 2 years ago* (last edited 2 years ago) (38 children)

So they really are following Twitter's example. Twitter's lost 59% of ad revenue since Elon took over, now Reddit ad revenue is plummetting. It's stunning how stupid companies can be.

[–] Vipsu@lemmy.world 30 points 2 years ago (36 children)

Just noticed today that Twitter requires one to log-in to read posts. It's like these two platforms are competing on which one can destroy their reputation first.

[–] tappytoes@vlemmy.net 3 points 2 years ago

Just noticed that today too, fucking bullshit.

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