This is the oldest dance in the cable game. It's ridiculous.
Company A wants more money.
Company B says no, they want that money.
Both companies ask consumers to blame each company.
A deal is reached at the last minute, maybe a day of blackouts.
The price of cable then increases by wayyyy more (or more likely just increased) a month or two removed.
Company A & B each walk away with more money, having successfully blamed each other.