https://www.youtube.com/watch?v=yY6TuVUxYQw
found the quick demo intro video
So how is this different from a regular squirrel cage induction motor (https://yewtu.be/watch?v=AQqyGNOP_3o, https://en.wikipedia.org/wiki/Squirrel-cage_rotor) which uses eddy currents to turn laminated metal sheets in the rotor into an electromagnet? Those don't have permanent magnets either and are very commonly used in industry where three phase power is available.
I think the article did mention that it was not the first, but apparently first to make it work in most sizes and most of them require some sort of rotating contact device to send electricity to the copper coils in the rotor.
That "rotating contact device" is called a commuator, and is a feature of DC motors. AC induction motors typically don't have them, although some "universal" motors do. AC induction motors are ubiquitous in industry and used in many electric vehicles. Siemens offers a range of induction motors for EVs of various sizes. Nothing in this article indicates that the company has developed anything new. It seems like it is probably just a promotion to attract investment.
Yes that was pointed out quite clearly in the article - it is more to do with the packaging and the fact it is an actual EV motor. Others using similar tech are not for EV use, so this is the first of this kind available. It was clearly not trying to claim something it is not - if the full linked article was read. It is the first one for EV use.
That's honestly surprising, since the three phase induction motor (the one I mentioned) was one of the first mass market electric motors, invented independently by Nikola Tesla and Galileo Ferraris. All that's needed to run them is for an inverter to generate 3-phase power, and the speed is controlled by varying the frequency.
IIRC they're pretty standard on electric trains.
OK but what exactly is unbelievable as they never claimed to invent this - they have developed the first one in electric cars where everyone else has been using magnets? Something was not obvious though otherwise everyone would have done it without the rare earth magnets.