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At least acc. to TechSpot, the negative sentiment is general. It’s just more pronounced for some products (high risk and/or price) than others.

That’s not what the study says.

Thanks for linking the study itself. I was having a hard time finding it, that's why I relied on press coverage, even with all associated small bits of inaccuracy.

Look at Study 3b:

More specifically, the indirect effect through emotional trust was significant for the high-risk product (indirect effect = −0.656, SE = 0.163, 95% CI = [−0.979, − 0.343]), but not significant for the low-risk products (indirect effect = −0.099, SE = 0.143, 95% CI = [−0.383, 0.181]), which provided further support for hypothesis-3.

With H₃ being "Perceived product or service risk moderates the indirect effect of inclusion of the AI term in the product or service description on purchase intention, mediated by emotional trust.".

What they're saying here is neither the same as my statement (as what I said implies that the effect would remain strong for low-risk) nor yours (as you implied that the effect is not general - it is, but modulated by another factor).

It’s mostly boring B2B stuff

That's a fair point - if they're marketing it for businesses the attitude is bound to be different from marketing it to end customers.