Comic Strips

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Comic Strips is a community for those who love comic stories.

The rules are simple:

The post can be a single image, an image gallery, or a link to a specific comic hosted on another site (the author's website, for instance).
The comic must be a complete story.
If it is an external link, it must be to a specific story, not to the root of the site.
You may post comics from others or your own.
If you are posting a comic of your own, a maximum of one per week is allowed (I know, your comics are great, but this rule helps avoid spam).
The comic can be in any language, but if it's not in English, OP must include an English translation in the post's 'body' field (note: you don't need to select a specific language when posting a comic).
Politeness.
Adult content is not allowed. This community aims to be fun for people of all ages.

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Goodbye [System32 Comics] (lemmy.world)

submitted 3 months ago by [email protected] to c/[email protected]

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[–] [email protected] 16 points 3 months ago (1 children)

Many moons ago I worked briefly on an ad prototype that aimed to replace banner ads, particularly those that sit in content with a single bottom overlay that would "smartly" unobstruct the viewing experience of the page. I was able to reduce a full page of horrible ads into a single box at the bottom of the page that could be closed whenever.

The idea fell completely flat for various reasons, but some off the top of my head:

We have x advertisers that NEED to be on this page - how can we possibly get x on the page with just one box?
I don't care if people use ad blockers, let them do their thing and we'll target those that are happy to see ads
If people can easily close them, the reflex to close will mean no ad is glanced.

The sad stat that came out was that obtrusive ads, the kind that used popups or automatically opened apps to download were VERY effective. I could prove that my ads were several times more effective than "normal" banner ads and popups, but when you could sell 10x the ads it didn't matter if they were 10x more effective.

My brief stint in advertising made me feel that for many years people didn't care about those that blocked ads because there was always more shit to optimise or grow into. That has stagnated, so now the likes of Google are targeting "market share" by getting those that block ads to look at ads again. It won't work, at all, but it feels like they've now optimised themselves into a hole.

[–] [email protected] 2 points 3 months ago

It's ironic, they depend on perpetual growth, which means the more efficient they get at growing, the faster they outgrow their effective markets and then end up in a position where they need to further optimize optimal positions.

Sure, there's probably smaller optimizations they could make, but they don't just depend on growth but a certain % of growth.

Cornering markets is the beginning of the end for businesses in our growth obsessed system.