this post was submitted on 22 Jan 2025
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Is "pee stain denim" the hottest new fashion trend?

Jordanluca, a high-end fashion brand, has sparked discourse on TikTok and other social media sites for a pair of jeans it released as part of its Fall/Winter 2023/2024 collection. Priced at over $800, the jeans appear normal in every way − save for stains on the crotch social media users say make the wearer look like they wet themselves.

"Where are we going as a society when this is high fashion?" one TikToker asked. "At first I thought these were fake," said another. "It makes me wonder the psychology of the people who are buying it," another said. " ‘Pee Stain’ Denim," declared an Instagram user.

Yet, the online mockery hasn't seemed to hinder sales. A lighter-wash version of the jeans, priced at $814 online and featuring "a stonewash stain on the crotch" per Jordanluca's website, has sold out.

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[–] florge@feddit.uk 1 points 1 month ago (1 children)

So you can freely piss yourself and everyone will think you're just being stylish.

[–] Emperor@feddit.uk 2 points 1 month ago

Asking for a friend?