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Noctua pitches its PC fans as home heating boosters — active fans beat natural convection
(www.tomshardware.com)
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This is clearly some quick thought from marketing. They haven't actually created a product/solution that every day people would buy and use.
"It'll only cost $50!*" *If you just buy the fans, and then everything else on top - per radiator.
The concept is cool, but maybe they should have actually invested more time and money into R&D for a real product.