this post was submitted on 28 Jan 2025
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Asklemmy
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Sometimes a store will discount a certain product way below its value in order to attract customers to visit the store (and buy other things at regular price along with their bargain item). It's called a "loss leader".
If it wasn't this, then the manufacturer could be discontinuing the flavor or the store could be trying to get rid of their stock of this brand because they want to switch to another one.
It's working too. OP has ice cream and this store on his mind way after purchase.