Gaming

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Valve ban advertising-based business models on Steam, no forced adverts like in mobile games (www.gamingonlinux.com)

submitted 5 days ago by [email protected] to c/[email protected]

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cross-posted from: https://sh.itjust.works/post/32514470

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[–] adarza 15 points 5 days ago

valve would basically have to become an 'advertising company' and require these types of games to use the 'valve ad network', in addition to the storefront for in-game sales, in order for valve to profit from them.

i don't think valve is necessarily 'against' the business model, as it has proven to be rather profitable for the big hits and big players.. and valve is in the business of making lots of money. rather, it's that valve doesn't want to become that advertising company. at least, not at the present time.