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Reddit plans to lock some content behind a paywall this year, CEO says | Reddit executives also discussed how they might introduce more ads into the social media platform (arstechnica.com)

submitted 1 week ago by [email protected] to c/[email protected]

259 comments fedilink hide all child comments

Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

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[–] [email protected] 2 points 1 week ago (1 children)

Reddit; Charging for the API essentially killing almost all 3rd party apps.

The secret is they made it easy to bypass, the API still works if you moderate any subreddit, even if it's one you just made. They made it just difficult enough to move the 99% of normie users to their own app.

[–] [email protected] 2 points 1 week ago (1 children)

Are you certain it works this way? I find it hard to believe

[–] [email protected] 5 points 1 week ago* (last edited 1 week ago) (1 children)

Yes, I'm still using Joey just fine. A lot of the apps were disabled by their creators, although there's apparently revanced patches for some.

[–] [email protected] 4 points 6 days ago

Can confirm, I can use Boost for Reddit on my main account which is a moderator for a sub, but my second account which has no moderation abilities "breaks" the app until I switch back.