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Over 30 Apex Legends voice actors refuse to sign an agreement that would see them 'give up our expertise to train the generative AI that will replace us tomorrow' (www.pcgamer.com)

submitted 1 day ago by alessandro to c/pcgaming

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[–] [email protected] 9 points 7 hours ago (4 children)

When Star Wars (1976) came out, it cost 12 million to make and had almost no advertising. The "advertising" was word-of-mouth.

Modern games and movies wouldn't need to set aside 100 million dollar advertising budgets (on TOP of the cost of their product) if they would simply stop writing shit.

[–] [email protected] 4 points 4 hours ago

They had word of mouth AND the difficulty of getting a film made and distributed. That meant very few movies existed. It's easier to stand out in a small crowd.

Now anybody with a phone can film and distribute. Marketing is more important for getting your idea in front of people than anything else these days.

[–] [email protected] 1 points 4 hours ago* (last edited 4 hours ago)

Star Wars was released in 1977, and what does "simply stop writing shit" mean?

[–] [email protected] 2 points 5 hours ago

You can't really compare budgeting and advertising with 50 years ago.

Regardless of inflation, it's hard to stand out in the flood of new stuff and information being thrown at us from every direction. You didn't have any of that back then.

[–] [email protected] 1 points 6 hours ago

Then they wouldn't have to make up the advertising costs with subtransactions (micro transactions doesn't seem like the right word anymore when they cost over $5 a pop).