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Leaked Apple meeting shows how dire the Siri situation really is (www.theverge.com)

submitted 1 month ago by [email protected] to c/[email protected]

96 comments fedilink hide all child comments

Apple's progress with Siri and artificial intelligence has been slow, and features promised in June remain delayed.
At a Siri team meeting, senior director Robby Walker acknowledged the frustration within the team, describing the delays as "ugly."
Features like Siri understanding personal context and taking action based on a user’s screen are still not ready and may not make it into iOS 19.
Challenges include quality issues that caused these features to malfunction up to a third of the time and conflicts with Apple's marketing division over showcasing incomplete features.
Apple has withdrawn related advertisements and added disclaimers on its website, citing extended development times.
Senior executives, including Craig Federighi and John Giannandrea, are reportedly taking personal accountability for the delays.
Walker emphasized that the team’s work is impressive and that the delayed features will be released once they meet Apple’s standards.

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[–] [email protected] 258 points 1 month ago (13 children)

This is what happens when you get pressure to please shareholders instead of customers. Historically, Apple has been good about revealing and delivering at the same time. But caught with their pants down during the AI hype, they fell into the trap so many other tech companies do. (Tesla is the undisputed heavyweight champ here)

Now that they’ve been burned by all this, here’s hoping they learn from it and return to form.

[–] [email protected] 7 points 1 month ago (6 children)

Well, first they’ll need to dig up and reanimate the corpse of Jobs. It’s amazing to see how they repeat the same failure track when he’s not pushing them to innovate. Even when he was (back) in the top dog seat, they still fell behind the competition and took forever to come up with features that other companies had been doing for years.

[–] [email protected] 32 points 1 month ago (5 children)

That’s always been their MO though. Take a recent innovation, and implement it better. That always means it’s later than tech from other places, but they get it “right”. Yes, I know that’s subjective.

In the case of AI, they scrambled to announce the feature with barely any work done on it. Had they kept mum about Apple Intelligence features for a year or so and then revealed, that would be the Apple way.