this post was submitted on 05 May 2025
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FYI according to CPI inflation $2,500 in 1972 is worth about $19,000 today. Based on a comparison of median individual income that would be similar to about $25,000. Either way, the truck cost about the same as a Honda Civic does today.
I don’t think you can even get a Chevrolet Colorado for that price. If only Chinese pickups were available in the US.
The issue is more a market issue than anything. People prefer to buy giant trucks instead of reasonable ones.
In the US you are mostly true. The Maverick and Santa Cruz shows there’s a market for sensible pickup trucks but it is relatively small.