4chan

I get the point they're trying to make but McDonald's is not a good example.

Whats changed for them is tastes and perceptions of fast foods. Marketing fast food at kids has becoming socially less acceptable, and McDonalds has pivoted towards competing with Starbucks and the like as more of an adult friendly food venue. They've pushed the coffee and cafe menu concept, and the pivot to a more adult style for the main restaurants partly started in the UK where it drove sales up when they refurbed restaurants and changed the menus, and also from longer term experience in Australia where the McCafe style subsidiary coffee shops continue to grow faster than the main business.

Of course kids are still important to them and they do the happy meal etc, but if you're out getting a coffee and a bagel as a 30 or 40 year old would you go into the McDonald's on the left or the right?