Brisbane

"The automatic collection and analysis of social media data" is what Council is paying $1 million to a US-based software company Sprinklr Inc. for. They describe it as being for the purpose of "managing their social media platforms".

Cr Johnston accuses them of not being honest in their intention. This is not really about serving the public best, but about having a tool to enable scraping people's data to more effectively market to them, she claims.