Reddit Migration

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founded 2 years ago

Ripples Through Reddit as Advertisers Weather Moderators Strike (www.adweek.com)

submitted 2 years ago by [email protected] to c/[email protected]

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Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.

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[–] [email protected] 0 points 2 years ago (12 children)

Campaigns have notched slightly lower impression delivery and consequently, slightly higher CPMs, over the days of the blackout, Johnson said. If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms. The moderator blackout is supposed to end Wednesday.

Damn. Too bad the mods settled on a two-day blackout. Shoulda gone for a week to start…

[–] [email protected] 2 points 2 years ago

Keep the blackout for at least two weeks then. That's when Reddit will start to care.

I am fine never going back personally, and I was on Reddit hours every day for the past 8 years. Especially once kbin and lemmy get further along. It was such a waste of time.

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