Technology
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Maybe some metrics?
Maybe. I unlocked my Fairphone's bootloader by entering the IMEI into their site and instantly getting the unlock code. I don't see why they didn't just do it that way, even if they want analytics.
Both my Oppo Find 7 and first generation Pixel actually didn't need any actions to unlock outside the phone itself and the Fastboot CLI tool, which, I'm not familiar with what the security implications are for that, but it's why I didn't even know that needing to go to the manufacturer's website to unlock was a common thing until I got my Fairphone.