My first impulse was to reply that normies have a mindset that doesn't want to embrace new things/concepts or to go against the crowd. Then, I reflected for a minute, and realized that i personally change my habits most when I realize that CHOICE and MONEY can be affected because of privacy. EX: Supposedly, based on which online subscriptions or searches you do, your hotel and airline fees can be higher (they know you likely can afford to pay more). We all like keeping our money when possible and not being the sucker who is tricked into paying more than others. As far as choice is concerned, if my online history is leaked, I may have less of a choice about which landlord rents to me, which school or private club I am accepted into, which company will hire me... You can be put on private vigilante-type lists for the comments you make online. With the population getting more easily offended by the day, what may be a somewhat acceptable word or statement today may be seen as sheer blasphemy in the near future.