this post was submitted on 09 Nov 2023
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The future of Fitbit doesn't look good | Digital Trends (www.digitaltrends.com)
submitted 1 year ago by [email protected] to c/[email protected]
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Google's acquisition of fitness-tracking company Fitbit seemed like a big move at the time, but four years later, the future of Fitbit looks uncertain.

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[–] [email protected] 3 points 1 year ago

If the personal data harvesting from Fitbits is not seen as generating enough revenue, Google will shut it down.

And, more importantly:

If the person who approved the purchase has moved on to a new role in Google and the new head does not see this role as a way to secure a promotion, Google will shut it down.