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Western Digital has the Most Reliable High Capacity HDDs with a Failure Rate of Under 0.35%
(www.hardwaretimes.com)
We are digital librarians. Among us are represented the various reasons to keep data -- legal requirements, competitive requirements, uncertainty of permanence of cloud services, distaste for transmitting your data externally (e.g. government or corporate espionage), cultural and familial archivists, internet collapse preppers, and people who do it themselves so they're sure it's done right. Everyone has their reasons for curating the data they have decided to keep (either forever or For A Damn Long Time (tm) ). Along the way we have sought out like-minded individuals to exchange strategies, war stories, and cautionary tales of failures.
I do not think, that this rate will make much sense for users since it will be visible with the huge amount of drives. So, I will still look for the best deals on the drives rather than brand.