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three rows with a barbecue on the left and William Wallace in Braveheart on the right.
In the first row, captioned Wednesday, the barbecue is labelled "$899.99" and Wallace says "hold".
The second row, captioned Thursday, depicts the same.
In the third row, captioned Black Friday, the there is a label with ~~$1099.99~~ struck through with "$899.99" written underneath, and Wallace charges.
edit: grammar
For companies "illegal" just means "make more money than the fine you'll pay once you're caught".