this post was submitted on 30 Jun 2023
1086 points (97.2% liked)

Technology

64937 readers
4022 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
[email protected]
[email protected]
[email protected]
[email protected]
1086
Reddit Ramps Up Its Threats To Protesting Mods, As Ad Buyers Leave (www.techdirt.com)
submitted 2 years ago by [email protected] to c/[email protected]
293 comments fedilink hide all child comments
 

The landed gentry are only in charge until the king comes to town and chops off a few heads. At least that seems to be the case at Reddit, where CEO Steve Huffman pretended his complaints about current moderators — who were protesting his decision to effectively cut off API access to tons of useful…

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 69 points 2 years ago (20 children)

I literally made a reddit account a few days before the hullabaloo started, specifically to buy advertising on reddit.

  1. The ad interface is terrible. Most of my experience is with Google Ads, but in general these platforms try to be super-nice to their advertisers and give them a good experience. Not reddit. The same overall shittiness the infests the rest of the site is also in their ad portal.
  2. Most of the clicks were fairly poor quality (high bounce rate).
  3. Whatever I tried to configure to limit geographic reach to US+Canada either was broken or was just ignored. I got plenty of clicks from all over world.

I stopped advertising on blackout day for moral reasons regardless, but it also seemed like it just overall wasn't worth it in general. And, my observation of the ads I see as a user has been that they aren't at all tuned to what I would be likely to want, or constructed so I'd be likely to click on them. Some platforms I have to consciously avoid clicking on ads or scroll past them deliberately when my natural tendency is to click on them. On reddit it's just weird nonsense that I want to scroll past anyway.

In short, my brief experience with reddit ads made me conclude that it's probably a waste of money anyway.

[–] [email protected] 32 points 2 years ago (5 children)

Personally the redditbusiness page marketing to advertisers reads like wishful thinking or something straight from /r/boringdystopia.

"Look there's places where people come to discuss flashlight options and other users/google results trust them! Pay us money to look like you're part of that! It's not creepy to try and co-opt at all!"

I'm not surprised that their interface isn't great, they haven't paid for developers to do anything other than try to look more like twitter/facebook in a long time.

[–] [email protected] 13 points 2 years ago (1 children)

I had no idea about this. This is the weirdest goddamned thing. I found so much that I made a whole separate post. Thank you for bringing this to my attention. I had no idea.

[–] [email protected] 1 points 2 years ago

Amazing how much bullshit people produce and then also sell.

load more comments (3 replies)
load more comments (17 replies)