this post was submitted on 28 Feb 2024
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So, you're a restaurant and when people come for restauranting at restauranting times, you charge them more, because people should actually come restauranting outside restauranting times.
That is, er, innovative.
I don't know how it is in the US, but people will typically go for lunch at lunch times where I live and if a fast food restaurant starts considering this kind of shit, it will promptly go out of business.
Corporations aren't trustworthy enough to handle all the data they've been given with modern computing. Of course they're going to pick it apart and try to figure out a way to profit off it, customer service, ethics, and common sense be damned!
Unless they change the metrics by which they price their menu items. If the price is lowered, and surge pricing makes a 12 noon burger $0.50 more than usual, but an off-peak burger costs less than the OG price (but enough to still turn a profit), then Wendy's might actually see more money if they can undercut other FF joints.