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'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled' (www.pcgamer.com)

submitted 9 months ago by [email protected] to c/[email protected]

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[–] [email protected] 8 points 9 months ago

Largely agree. I think the bamboozlers were there the whole time - after all, a lot of early radio was for propaganda purposes. But I do think most companies try to do things the right way, and there was a point when marketing was seen as simple outreach.