Right click on the exe, go to "open with..." and select "Wine Windows Program Loader". This will set WWPL to be used for all EXE files. From there all he needs to do is to double click the EXE and it will install just like in Windows - no need for overrated disasters like Lutris or POL.
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While that is exaxtly what I do, I still use lutris when using windows games. It makrs thr process a little easier, and it help to have all my games in lutris.
I've tried many times to run games with lutris and it never worked - no game ever ran, they only spit tons of errors. So I found a better and easier way for myself - simply put the DXVK files in the directory with the exe file and run the game. That's it - it works in 90% of the cases which is a lot higher percentage than trying with lutris or POL.
Lutris is good for using different wine versions and keeping them separate. Can be done fairly easily in other ways too but Lutris gives a handy GUI
Lutris and PlayOnLinux are quiet simple to use but I have been using as main OS for a few years now. So this reply maybe biased.
I recommend Steam though (sounds strange, right!) I add executables as "non-steam game" and set proton in the properties. It will run the exe under the given proton build. Note: there is a bug that happens when adding a non-steam executable to steam. If there is any space in the path, it will add the path till the space. Just edit properties to add the file again. It will add complete path. Just open the properties for the added item to see what I mean.
I'd recommend a VM, a lot of programs don't run in WINE.
Ask him which programs and help him research.
I believe there is also Bottles in Flathub (I don't remember the exact name), which is very simple too.