Once Upon a One More Time, the Broadway musical that uses Britney Spears hits to re-tell and revise various fairy tales, has announced an early closing. The final performance at the Marquis Theatre will be on 3 September 2023. Once Upon A One More Time started previews in May 2023 and opened in June to mixed reviews.
Said James L. Nederlander and Hunter Arnold in a joint statement announcing the news:
We could not be prouder of this beautifully joyous and exhilarating show — which is not only a love letter to Britney’s iconic artistry and singular effervescence, but also a brilliant display of the boundless talent of our cast and creative team. We want to express our heartfelt gratitude to this dream team of collaborators, performers, designers, staff, crew and investors who continue to share our passion and joy for this project. As plans take shape for the show’s future life around the globe, we’re excited to share more news soon!
Once Upon a One More Time came hot on the heels of Bad Cinderella, another glossy, fizzy fairy-tale reimagining with a hot-pink coat of feminist paint, which also closed early after lukewarm critical reception. Both shows opened in the wake of October 2022 breakout & Juliet, a Max Martin jukebox musical that offers a feminist retelling of Romeo & Juliet, and also happens to offer four Britney Spears musical numbers.