So what have these asshats been doing lately that they need good publicity to hide behind?
Gaming
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OpenRA has been a thing for a while. Maybe they figure this is the final squeeze at the lemon before it becomes irrelevant.
I think they just figured out they can offload the modernization of old games to the community. People will still have to buy the game to get the assets needed to play it legally.
Surely though if it is fully GPL, then new assets can be created by the community and the originals are no longer required?
I feel like it might be a bit like Ubisoft, although not as bad.
Ubisoft is going back and adding Steam Achievements to all or many of their games, and maybe try to get a better image
EA has some bigger titles not perform like they'd like, e.g. Veilguard, FC 25, maybe Immortals of Avernum, Wild Hearts, Dead Space remake, etc., so they might not want to let it get as bad as Ubi, with some small, easy "wins."
This is just my theory, of course, I don't really know anything.
What are people playing instead of FC 25? Isn't PES dead?
Nothing. PES is now eFootball, which only had one release 2020 (and an update for 2021).
Probably just not as many people spending money on Ultimate Team packs.