Digital Freedom

Lemon8 is a social media platform launched in the United States earlier this year by TikTok’s Chinese parent company ByteDance amid federal and state efforts to ban or restrict TikTok in the country over national security concerns.

The similarities in the videos comparing the new service to Instagram and Pinterest, which were posted by both English and Spanish-speaking creators, raised questions about whether people were being paid to promote the new app on TikTok. But despite that speculation — and the mounting scrutiny on TikTok and ByteDance — a growing number of US users and influencers are now eagerly touting Lemon8, with its focus on photos and highly curated, informational or “aspirational” content.