That's not an average representation of the increase in the size of pickup trucks, though.
Just look at the Ford F150:
Even if you compare like with like, pickups are around 30% heavier than they were in the 90s, and around 10-15% taller.
https://www.axios.com/2023/01/23/pickup-trucks-f150-size-weight-safety
There were several posts about it across multiple Lemmy communities about 4 weeks ago.
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