Believable as in imitates the writing style, sure, but what's the point if it's factually incorrect?
From the article:
The company joins a growing number of media entities experimenting with the technology [...] These trials have already led to a flood of error-laden, plagiarized, and poorly written content due to badly implemented — and, some would argue, inherently unsuited AI models — that still have a strong tendency to make up facts.
Hate on Kotaku all you want but they don't make shit up as often as AI does
Why are people using a site named after the place they purposefully left with just one letter changed?