this post was submitted on 29 Jan 2025
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“While Nintendo has trademarked the use of Super Mario worldwide under numerous categories, including video games, clothing and toys, it appears the company did not specifically state anything about the names of supermarkets.”
Kind of a legal version of the Air Bud rule.
Nintendo has a lot of active "super mario" trademarks with the USPTO, 79259975 includes the following:
https://www.uspto.gov/trademarks/search
This would limit the supermarket from carrying their own store brand product lines for these product types.
Off the top of my head I can confirm my supermarket stocks their own brand of :
Tea; coffee; cocoa; pastries; candy; ice cream; cookies; chocolate; bread; buns; pies; cakes; seasonings; dressings for salad; cereal bars; oatmeal; corn flakes; pasta sauce.
Admittedly my local is part of a large chain so this may not be typical but even independent supermarkets in my area tend to repackage bulk candies and chocolate under their own label.
On my way to open Super Mario Basketball Camp for Dogs (Especially Golden Retrievers)®️