this post was submitted on 30 Jan 2025
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I've deleted the Facebook app off my phone, and started just checking in once or twice a day to see if any cool trips are being planned.
My feed is mostly sponsored posts and meme pages now, and that's not what I'm there for.
Facebook seems to have forgotten what their site is supposed to be for, which is connecting with people you know.
That's what you thought it was for. It was always for profit. Their goals and yours may have just better aligned before. Once they achieved mass addiction they had the ability to decouple their profit strategy from your perogative.
I mean, there's a reason they're going back to the old Facebook, or are claiming to. You need people to actually use your platform to make money off them.
The classic three step process of enshittification:
Draw in users with good stuff and lock them in with the network effect
Use the large user base as bait to draw and lock in businesses and other figures wanting to pay money to throw their message at said users
Squeeze users and advertisers for all they're worth until the exodus starts to a different platform.
You're hired!
I think they've realised they're at 3, and are backing off a bit.
Probably. There is no user growth anymore at facebook and what's happening at X shows the network effect can work in reverse. As soon as a certain amount of (high profile) people leave, a lot of their followers go with them, what triggers others to pack up and it's downhill from there.
With X, Musk has gone full mask off, and there is a clear successor to the platform, which means sticking around isn't really defensible.