I apologize if this is old news, but I just noticed it. It looks like Kagi has added Fediverse Forums as a default Web search option.
this post was submitted on 07 Mar 2025
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So yah, the social media manager or marketing agency is getting paid. People organically posting because they genuinely like the service, aren't. The former would be advertising. The later not.
Can you point to any accounts you think are doing Kagi astroturfing. IE being paid to advertise with. Because now it just sounds like you're speculating.
? It's a well established strategy. I'm not speculating, this is how social media marketing works. You can find all sorts of resources on how marketers strategize about these things.
https://old.reddit.com/r/SocialMediaMarketing/comments/1edu8u6/commenting_as_a_social_media_strategy/
This has gotten quite pedantic but being paid is not a requirement, just is most often how it's done:
Advertising (https://www.merriam-webster.com/dictionary/advertising) 1: the action of calling something to the attention of the public especially by paid announcements
I'm not trying to tell you how to post, genuine recommendations are the only form of advertising I respect. But it is advertising and companies have every incentive to astroturf that.
You're speculating that Kagi is actually astroturfing on Lemmy. That's why I asked for an account you believe to be doing it on Kagi's behalf.