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Fyre festival 2 ‘postponed’ just weeks before it was scheduled to start (www.theguardian.com)

submitted 4 days ago by [email protected] to c/[email protected]

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[–] [email protected] 2 points 2 days ago

Influencer endorsements can actually be even less effective than traditional ads, despite their outsized budgets.

The industry has also been expressing concerns about the validity of social media ‘vanity’ measures, documenting that engagement for most social media platforms and for collaborations with influencers can be very low (Influencer Marketing, 2020)

https://sponsors.marketingscience.info/wp-content/uploads/sites/2/c_pub/2023/03/2023-03-20-A-comparison-of-Social-Media-Influencers%E2%80%99-KPIs-Patterns-Across-Platforms.pdf