this post was submitted on 18 Apr 2025
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"Psyop" is the wrong term, but there is some truth to what they are saying.
During the post-WWII economic boom, the US government was rapidly expanding the highway system, making suburban land cheap and accessible. Developers like Levitt & Sons started mass producing suburban tract homes, and banks favored financing them over multi-unit buildings, due to the GI bill and FHA loans. This is when the "nuclear family" ideal was developed, which was defined as a single generation of husband and wife + minor children living in a single-family home. It was a marketing ploy to sell more houses, more appliances and furniture, more cars, etc. All of this led to more isolation, which in turn led to more consumption.
As George Carlin once put it, "you don't need a formal conspiracy when interests converge." That's the case here. This was just Capitalism doing what Capitalism does, which is sell more shit to more people.