this post was submitted on 15 May 2025
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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)
submitted 1 month ago by [email protected] to c/[email protected]
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] [email protected] 1 points 4 weeks ago (1 children)

Do you have the option to install Android apps onto your TV? Or if it has another OS with the option?

[–] [email protected] 1 points 4 weeks ago

I do! I'm actually using an NVidia Shield. Which runs android TV

I tried last year to install a recommended one but it required that I download a third-party APK. And I would have to jump through a meant hoops to be able to install it on this device when I was poking around then. If it's not on the Play store, apparently it's rather difficult to install?