this post was submitted on 31 May 2025
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The Futile Quest to Build a “Liberal Joe Rogan” (theintercept.com)
submitted 5 days ago* (last edited 5 days ago) by [email protected] to c/[email protected]
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For months, pundits have decried the absence of a “Joe Rogan of the left” — an online media figure who can galvanize young men to support Democrats in the way that popular right-wing creators like Rogan, Adin Ross, and the NELK Boys have done for President Donald Trump. Now, it appears that Democratic operatives have a $20 million plan to build such a figure.

Nina Smith, a Democratic strategist and former senior adviser to Stacey Abrams, said instead of propping up a creator who checks the perfect ideological boxes, Democrats should embrace the online spaces for young men that already exist.

For example, creators like Hasan Piker, a left-leaning creator with over 5.5 million subscribers on Twitch and broad popularity among young men, has largely been ignored by the Democratic establishment. Piker’s political content leans farther left, sharing a populist economic message paired with strong criticism of U.S. foreign policy in Israel.

“There is a tendency to shy away from those spaces because our favorite thing to do in the Democratic Party is to, pardon my language, shit on the left,” said Smith.

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[–] [email protected] 4 points 4 days ago

I listened to a lot of joe Rogen back in my podcast years. It was definitely the money and he pretty much said so a long time ago when he signed that deal to spotify. He was so excited to be even richer, that's when he fell to the darkside, it was spotify.