this post was submitted on 12 Jun 2025
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Two things: First, coffee became an “American” beverage after the Boston Tea Party (though, iirc beer remained a significant breakfast beverage for awhile). Coffee houses were also places for patriotic discussions and where the revolutionary zeal was fostered. So you have some MAGA types wanting to tap into that.
Second, dark roasting coffee is an old trick to cover the flavor of inconsistent and shitty coffee. Some people really like to taste the “roast.” But what’s happening is that a burnt flavor is masking the actual taste of a coffee bean. You want a light roast to actually taste the coffee.
Also, if I’m not mistaken, it was the French who first came up with dark roasting coffee (likely for preservation reasons). I’m sure MAGA would love to know that their “dark, hard-hitting” coffee has its flavor profile originating in France.
So weird how they are saying single origin small batch and then they go and burn the shit out of the beans.
There is a medium roast as well. I picked one flavor at semi-random.
Many American "medium roasts" are burnt to hell
Dark roast is also less caffeinated than a light roast. The roasting reduces the caffeine content by about 20%.
Its people being arrogant about drinking weaker, worst tasting coffee.
I actually did not know that! A friend of mine used to own an independent roaster and kinda ruined me on coffee lol. Learned a lot from him, but somehow missed this tidbit. Makes sense.