Reddit Migration

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Ripples Through Reddit as Advertisers Weather Moderators Strike (www.adweek.com)

submitted 2 years ago by [email protected] to c/[email protected]

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Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.

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[–] [email protected] 2 points 2 years ago

That potentially millions of 3rd party app users may leave has nothing but good consequences in their eyes (less resources spent on free users), and if even 1% of those convert to their 1st party apps or website that's a net gain for them

But the problem is those people are potential content creators. They are arguably more advanced users, and therefore more likely to create content. And that content drives engagement, which drives ads.