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How do we expand (lemmy.ml)

submitted 3 years ago by [email protected] to c/[email protected]

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Most of the communities are on one instance i.e .ml. Should we spin up more instances and start spreading communities either by location, interests, etc? Maybe, I am wrong but do mod/s who run the communities understand the idea of "decentralized social networks" or this is just to get few brownie points to start the community and increase the traffic? Please correct me if I am wrong.

No offence, just an observation.

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[–] [email protected] 6 points 3 years ago (2 children)

Maybe we would need marketing campaign and make it appeal to the general audience to have fast expansion. But I am not sure we are ready at the moment.

It's really hard to get people actually sign up and stay on it because it's always a bit of a vicious cycle. People are hesitant to switch because there isn't much content, then they keep using old platform. Take example with Signal. Feature wise, it is on par with WhatsApp. But when I try to convince people to use it, they always go back to WhatsApp because they already have all their contacts and conversation.

[–] [email protected] 5 points 3 years ago

Was on the same boat, took a year to convince wife start using signal. She still uses WhatsApp, saying she has a good content there.

[–] [email protected] 4 points 3 years ago

Yup, it's the first-movers advantage, which sadly is very much real in this domain...

I think the best approach is to start small and build stuff little by little, instead of trying to reach a very wide audience right away. Good publicity is also key, of course.