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The Ad-Based Internet Is About to Collapse. What Comes Next? (onezero.medium.com)

submitted 4 years ago by [email protected] to c/[email protected]

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[–] [email protected] 12 points 4 years ago (1 children)

This has been a theory since at least 2015 when Google let fly on an earnings call that their method of calculating click revenue needed to be changed to more closely resemble reality, but maybe the dam really is breaking now. There is also that saying that the longer something has been around, the more likely it is to survive into the future.

By the middle of the article, they sorta backslid from impending doom to:

If the ad bubble were to burst, causing the value of ad inventory to plummet, the business model of major platforms like Facebook and Google would collapse, and they would need to find another way to commercialize social media, search, and all of their free, ad-supported services.

I do hope the surveillance advertising model crashes and burns sooner than later but this didn’t convince me to delete my ad blocker just yet.

[–] [email protected] 8 points 4 years ago

Yeah, the model has proven itself to be more resilient than a lot of people anticipated. I think the current recession might play a factor though. Since businesses will have tighter margins it's going to lead to stricter accounting and they may revisit the idea of spending money on ads the way they do now.